Target Audience Profile

The age range of my target audience is between 18 -25 and will be predominantly female. She would dress fashionably, so would be up to date with current trends and styles. She would enjoy keeping up to date on what celebrities are wearing at the moment.

The music she would listen to would be mainly pop music, listening to a mixture of artists and groups. Examples of whom she would listen to include: Katy Perry, Taylor Swift, Miley Cyrus, Justin Beiber, One Direction etc.  Radio stations that would be regularly listened to would be pop music stations that play charts such as Radio 1.

TV shows that they would watch would include: Hollyoaks, The Big Bang Theory, Friends, Keeping Up With The Kardashians, and also various music channels such as MTV, 4Music and VIVA. 

She would have a strong presence on social media especially Twitter, Instagram, snapchat and Facebook with some use of Youtube and tumblr.   Hobbies include shopping, listening to music, watching reality TV shows, keeping up with gossip and meeting friends.

The age group of my target audience will be either in university or in a full time job so some will have more disposable income for magazines than others so they would like a magazine full of information so that it worth the money.